The Kingdom Bites Back!

Economist Article On English Fashion Brands

Posted in Made In England by martinbatt on April 29, 2010

Last year Silvio Berlusconi claimed, via his newspaper Il Giornale, “that made in Italy” was the worlds leading fashion label, while Britain could manage the dusty “bazaar” of Savile Row.

Luxury branl Burberry, according to labels checked on their clothing only a small number was made in England. The rest came from Bosnia, Tunisia, Italy, Turkey, China, Romania, Poland and so on.

Independent brand Paul Smith, the provenance is a bit of a mish mash: British cloth is made into suits in Italy, Italian cloth is made into coats in India, silk and cashmere pieces are made in China.

High Street brand Top Shop in terms of provenance it’s a mongrel, with clothes made in India, China, Turkey, Vietnam etc.

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